Best practices for internal ESG communications

Internal ESG communications best practices

Tell a consistent story

Focus on differentiation

Put your content marketing hat on

Prioritize authenticity

Maximize engagement when promoting ESG initiatives

How a multichannel comms strategy can boost ESG communications

Imagine this ESG scenario

  • You want to announce the event with a bit of fanfare to get everybody excited, and you want everybody to find out about it at the same time.
  • To ensure you have great engagement before the event takes place, you need to get a measure of how many are taking part, and exactly who is taking part in each location.
  • You also want to deploy timely reminders and give your employees access to all the information they will need; event times, meeting points, what’s required, and so on.
  • You need to encourage home workers to get involved by plogging in their surrounding areas too.
  • Finally, you want to encourage employees to capture moments through photo and video so that you can share this chapter of your organization’s ESG story both internally and externally.
  • An overview of the ESG initiative.
  • Why or how it will contribute to ‘the greater good’.
  • How your organization’s contributions have a wider impact.

A snapshot of the ESG communications strategy

Choosing the right channels for your ESG communications

Mastering ESG communications

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