Cultivate workplace engagement with nudge theory

Examples of nudge theory in action

14 steps to creating an effective comms strategy

Companies use nudges too

Nudge theory in the workplace

14 steps to creating an effective comms strategy

  • Placing more taps and water coolers where workers can easily access them.
  • Offering free fruit in prominent office locations.
  • Displaying nutritional information in the workplace cafeteria so that people know what they are consuming.
  • Limiting online meetings to 25 minutes rather than 30 so that people have a chance to stretch their legs in between.

How to use nudge theory to increase workplace engagement

#1 Let’s get quizzical

  • Which new starter’s dog is called Lil BowWow?
  • What’s the location of our newest office?
  • How many customers did we acquire in March?

14 steps to creating an effective comms strategy

#2 The paradox of choice

#3 Encourage serendipity

14 steps to creating an effective comms strategy

#4 The niggling incompletion of less than 100%

#5 Nudge creativity or productivity through design

A final thought on honesty and nudge theory

14 steps to creating an effective comms strategy

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Interact is a complete intranet solution that connects enterprises all over the world. We power internal communications.

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Interact

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Interact is a complete intranet solution that connects enterprises all over the world. We power internal communications.

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