Use transmedia storytelling to communicate with frontline workers

Transmedia storytelling examples

Transmedia storytelling and internal communications

How to communicate with frontline workers

  • Dispersed locations away from HQ or on the road
  • Infrequent visits to a regional or head office
  • Limited or no access to a computer
  • No corporate accounts for email or cloud-based storage
  • No access to vital documents or information on-the-go
  • Difficulties connecting or communicating with peers from other locations or departments
  • Lack of visibility of company news and updates in real-time. The cascade of information through traditional channels such as newsletters, manager cascades, and noticeboards is infrequent and unengaging

Using transmedia storytelling for internal communications

#1: Use online repositories to store emergency protocols, procedures, and policies

#2: Embed employee knowledge early

#3: Multichannel alert system — Interact Broadcasts

#4: Provide frequent updates using timelines, @mentioning, and digital signage

Empowering frontline workers needs a multichannel approach

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Interact is a complete intranet solution that connects enterprises all over the world. We power internal communications.

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Interact

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Interact is a complete intranet solution that connects enterprises all over the world. We power internal communications.

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