Why an emergency communications plan demands a multichannel approach

Preparing for any eventuality with a multichannel comms strategy

An effective internal emergency communication plan can ensure teams are prepared for a range of situations that may overlap in terms of response. Having the ability to reach different segments of your workforce with tailored comms that land at the right time, through their preferred channels, and in their native language, can be incredibly impactful, commanding attention when it is most necessary.

Multichannel communications: How to plan and execute a strategy

Upgrade your employee experience strategy with multichannel communications that reach every employee.

  • Ensuring business continuity
  • Providing access to local/remote resources
  • Connecting teams through improved software
  • Raising morale

What to communicate in your emergency comms plan

  • An overview of the situation — some employees may be unaware
  • Directions for line managers to check the safety of their direct reports
  • Guidelines for all staff on how to mark themselves as safe
  • Who to contact if they need more information or have questions
  • Who to contact if they have important information relating to the emergency that the organization may not have
  • Documentation on relevant internal processes and protocols around the behaviors expected of them during the emergency
  • Any agreed messaging or instructions around speaking to external parties about the situation

Essential tools for multichannel emergency communications

Multichannel communications: How to plan and execute a strategy

Upgrade your employee experience strategy with multichannel communications that reach every employee.

  • SMS
  • Email
  • Slack and Teams (push into channels)
  • WeChat
  • Digital signage
  • Homepage lockout (pop-up with acknowledgment tracking on desktop/native apps)
  • Homepage banners (desktop/native apps)

A multichannel strategy for communicating in an emergency

Multichannel communications: How to plan and execute a strategy

Upgrade your employee experience strategy with multichannel communications that reach every employee.

Looking ahead with hope

It’s difficult to predict what’s around the corner, but one thing we know is certain is that a multichannel communications plan can prove extremely beneficial when an emergency unfolds. We hope this blog has provided some inspiration around communicating effectively in difficult times.

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Interact is a complete intranet solution that connects enterprises all over the world. We power internal communications.